Performance Publishing: Quality Media's Strategy For Winning Customers
Briefly

Over time, the constant exposure to hard-sell ads prompts fatigue. It also sours the brand experience. Eventually, consumers tune out and turn away... Consumers are open to becoming loyal brand advocates, but they have to trust you first.
Performance publishing puts consumers in the driver's seat by eliminating unwanted sales pressure and educating them in a way that feels native to their purchasing decision flow... performance publishing encourages consumers to take action at higher rates.
Read at Forbes
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