In Sapien Labs' Mental State of The World 2022 report, which surveyed more than 407,000 participants from 64 countries, it is reported that people's 'social self' has declined over the past 12 months, while a report by think tank Onward found 20 percent of 18 to 34-year olds report having one or no close friends.
The conversation centered around how new spaces are building opportunities for close connection with family and friends - creating positive emotional states - and how brands could stand to benefit.
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