Their content stands out. MrBeast made the news rounds in March 2024, as he declared that it was time for people to move away from the short, fast-cut, sporadic style of content that he himself made famous and to focus more on longer and deeper story-based content.
They have a personal story to tell. Most creators have built a following because people get invested in their lives. The more personal you can get with your audience, the more invested they are in your story and success.
They make trusted recommendations. Pew Research has shown that 3 in 10 adult social media users say they have purchased something after seeing an influencer or content creator post about it.
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