LG's 'Optimism your feed' campaign includes a 'Optimism your feed' playlist on TikTok and YouTube, curated by global influencers, to flood users' feeds with positive content.
Research showed 45% of respondents have more negative than positive content on their social media feeds, leading to increased anxiety, prompting LG to launch the campaign.
The curated playlist contains over 20 short videos focusing on motivation and positivity, aiming to counteract the negative content often dominating social media feeds.
LG's collaboration with social media experts like Casey Fiesler demonstrates a commitment to credibility and consumer trust in its mission to infuse positivity into social media experiences.
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