You'll never create a consistent brand image if every member of your team is singing from a different hymn sheet... Update this document in full anytime you make even one small company change, to ensure that no one's accessing old advice, which could result in inconsistent content.
The way you present your products will quickly become the most recognisable thing about your brand... It's also worth thinking about where you place those products, as this ensures more consistent, impactful exposure.
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