The New York Times reported that both the government and tech companies are at last responding to this tsunami of mostly positive reviews left by pay-to-play charlatans who have never visited the businesses in question.
According to the Times:
Why it matters: Reviews are critical for many consumers. Whether they're choosing a new set of earbuds or a cardiac surgeon, many look for the social proof that reviews can provide. When there isn't trust in these purportedly authentic experiences, the whole system falls apart.
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