Super Bowl: events like this are perfect for brand storytelling - unless companies get their messaging wrong
Briefly

from The Conversation4 months ago
Media-literate audiences are adept at sensing falsehoods and can become cynical, diminishing brand trust and affecting loyalty.
The Conversationhttps://theconversation.com/super-bowl-events-like-this-are-perfect-for-brand-storytelling-unless-companies-get-their-messaging-wrong-222548
Read at The Conversation
#super-bowl-ads #brand-authenticity #consumer-trust #loyalty
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