#value-spending

[ follow ]
Digital life
fromFast Company
2 months ago

Gen Z shoppers are choosing brands that reflect their values

Gen Z consumers prioritize intentional shopping that reflects personal values, influenced by social media and societal accountability.
fromWWD
2 months ago

Led by Gen Z, 'Cancel' Fear and Intentionality Are Driving Consumers to Embrace 'Value Spending'

Consumers today are balancing cost with conscience. It's not always about the lowest price - it's about choosing brands that reflect their values."
Fashion & style
[ Load more ]