A recent Lightspeed Commerce report indicates that Gen Z is reshaping shopping habits with a strong inclination towards intentional purchases that symbolize their personal values. With nearly all Gen Z, or 96%, shopping with intention, the influence of social media plays a significant role in highlighting these consumer patterns, as young shoppers increasingly align their purchases with their identity. The fear of being judged or 'canceled' for supporting the wrong brands is notably higher among Gen Z compared to older generations, indicating a shift from traditional consumer motivations of price and quality towards value-driven spending.
"A hallmark of Gen Z is coming to age in a hyper-connected world. In this world, every follow, like, repost, and even purchase is a direct reflection of a person's identity and values."
"Today, the wrong purchase can carry social consequences-not just from peers, but from the broader judgment of the internet. This pressure is especially strong among Gen Z."
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