Under Armour's new signing Eli Ellis exemplifies the brand's strategy to engage with young athletes by emphasizing confidence, uniqueness, and cultural connection through innovative campaigns.
Under Armour CEO Kevin Plank is selling his equestrian estate in Maryland for $22 million, citing lack of time to pursue raising racehorses.
Under Armour's Clone Magnetico Elite 4.0 stands out for its unique design and innovative features, showcasing the brand's commitment to creativity in the football boot market.
Under Armour's Curry 12 "Year of the Snake" sneaker brilliantly marries tradition and innovation, celebrating the Lunar New Year with a design that honors the Zodiac's serpent traits.