Under Armour and Curry Brand are launching the 2025 Curry Brand World Tour to inspire future athletes and enhance connections with global basketball culture. Featuring a two-continent rollout, Stephen Curry will lead activities in the U.S. while De'Aaron Fox leads in Asia, culminating in Chongqing, China. The tour includes the expansion of Curry Camp, providing athlete development through coaching and competition. The initiative also introduces Curry Con, the brand's first basketball-focused culture convention, highlighting their commitment to youth engagement in basketball.
The 2025 Curry Brand World Tour aims to inspire young athletes and enhance connections with basketball culture worldwide, marking a milestone in Stephen Curry's Under Armour partnership.
The Curry Brand experience expands globally with a tour featuring Stephen Curry and De'Aaron Fox, aimed at international athlete engagement and cultural connection.
Curry Camp will evolve internationally, providing developmental opportunities for youth in the U.S. and Asia, emphasizing skill-building and mentorship.
The initiative includes the inaugural Curry Con, focusing on basketball culture, showcasing the brand's commitment to youth engagement in the sport.
Collection
[
|
...
]