"Under Armour is once again proving why it belongs at the center of the football conversation with the launch of its new "We Are Football" campaign. More than just a marketing push, this initiative is a full-throttle celebration of the players, communities, and culture shaping the future of the game. Designed to resonate with everyone from Friday-night underdogs to NFL superstars,"
"Few brands can claim as deep a relationship with football as Under Armour. Born on the gridiron, the company has been outfitting athletes for over three decades, setting the standard with performance gear that redefined how players approach training and game day. "We Are Football" is Under Armour doubling down on that legacy, tapping into the modern game's heart and soul."
The 'We Are Football' campaign celebrates players, communities, and culture across all levels of football, emphasizing identity, swagger, and competitive drive. Under Armour reinforces its gridiron legacy by showcasing performance gear developed over three decades and positioning equipment as integral to training and game day. The brand supports grassroots programs, 7v7 competitions, high school showcases like the All-America Game and Future 50, and professional partnerships as official outfitter of USA Football and NFL glove and footwear partner. The campaign features prominent athletes including Justin Jefferson, Diana Flores, and rookie quarterback Cam Ward, representing football's present and future.
Read at stupidDOPE | Est. 2008
Unable to calculate read time
Collection
[
|
...
]