How New Balance's Cameron Brink Signing Paved the Way For a Bigger Deal With the WNBA
New Balance focuses on quality partnerships to enhance brand storytelling and engagement, exemplified by their strategy with athletes like Cameron Brink.
Celsius centers campaign on college football to further Gen Z marketing
Celsius enhances brand connection to collegiate communities through its NIL roster featuring six standout athletes known for fitness and wellness.
US Open: Doubles, like dating, is all about putting together a pair that can go the distance
Doubles tennis partnerships require chemistry and commitment, akin to dating, with teams often forming just before competitions.
Inside brands like Powerade, Reese's and Old El Paso's Olympic and Paralympic influencer play
Partnerships with Olympic athletes are vital for brands aiming to capitalize on the organic reach these athletes provide before and during the Games.
Dodgers News: Chris Taylor Among New MLB Players Signed By Skechers
Skechers expands MLB roster with signings of Chris Taylor, Aaron Nola, and Brendan Donovan, alongside existing athletes like Clayton Kershaw and Wade Miley.
How partnerships between athletes and brands are beginning to resemble influencer deals
Athletes are evolving into creators with shorter, more social media-focused brand partnerships previously only accessible post-draft or by professional players.