How Two-Time NBA Champion Jrue Holiday is Changing Mental Fitness with Rhone | EntrepreneurNBA players are blending basketball and fashion, with a focus on personal values in brand partnerships.
Freeride Athlete and Youtube Personality Partners With NOBL WheelsRémy Métailler partners with NOBL Wheels, enhancing his mountain biking experience while bringing synergy to both parties' goals.NOBL supports passionate riders and collaborates with Metailler on product development.
ROKA Partners with Elite Gravel Racing and Adventure Cycling AthletesROKA partners with elite offroad cyclists to enhance its brand presence in the cycling industry.
'Listening to the player.' Why Dolphins CB Jalen Ramsey partnered with a Black-owned shoe brandJalen Ramsey's partnership with FCTRY LAb represents a shift towards innovation and representation in the sneaker industry.
How New Balance's Cameron Brink Signing Paved the Way For a Bigger Deal With the WNBANew Balance focuses on quality partnerships to enhance brand storytelling and engagement, exemplified by their strategy with athletes like Cameron Brink.
Celsius centers campaign on college football to further Gen Z marketingCelsius enhances brand connection to collegiate communities through its NIL roster featuring six standout athletes known for fitness and wellness.
US Open: Doubles, like dating, is all about putting together a pair that can go the distanceDoubles tennis partnerships require chemistry and commitment, akin to dating, with teams often forming just before competitions.
Inside brands like Powerade, Reese's and Old El Paso's Olympic and Paralympic influencer playPartnerships with Olympic athletes are vital for brands aiming to capitalize on the organic reach these athletes provide before and during the Games.
Dodgers News: Chris Taylor Among New MLB Players Signed By SkechersSkechers expands MLB roster with signings of Chris Taylor, Aaron Nola, and Brendan Donovan, alongside existing athletes like Clayton Kershaw and Wade Miley.
How partnerships between athletes and brands are beginning to resemble influencer dealsAthletes are evolving into creators with shorter, more social media-focused brand partnerships previously only accessible post-draft or by professional players.