""Under Armour believed in me early in my career and gave me the space to build something much bigger and more impactful than a shoe," Curry said in a press release. "I'll always be grateful for that.""
""What Curry Brand stands for, what I stand for and my commitment to that mission will never change," Curry said in the release. "It's only growing stronger. I'm excited for a future that's focused on aggressive growth with a continued commitment to keep showing up for the next generation.""
Stephen Curry and Under Armour have ended their long-standing partnership. Curry Brand will operate independently while Under Armour will still release Curry's shoes as planned during 2026. Curry enters sneaker free agency and is expected to have freedom to wear other brands over the next year and pursue new partnership deals. Curry originally left Nike in 2013 before becoming an MVP and global celebrity. Under Armour said it believed in him early and provided space to build beyond a shoe. Curry affirmed ongoing commitment to Curry Brand's mission, signaled plans for aggressive growth, and emphasized showing up for the next generation.
Read at ESPN.com
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