"Together with our teammates, he helped build something rare: a brand with credibility, community impact, and product that performs at the highest level, Under Armour president Kevin Plank said of Curry. For Under Armour, this moment is about discipline and focus on the core UA brand during a critical stage of our turnaround. And for Stephen, it's the right moment to let what we created evolve on his terms. We'll always be grateful for what he's brought to the UA team."
"Curry Brand was created to change the game for good and over the past 5 years, we successfully changed the game for kids, for communities, and for basketball. What Curry Brand stands for, what I stand for and my commitment to that mission will never change, it's only growing stronger. I'm excited for a future that's focused on aggressive growth with a continued commitment to keep showing up for the next generation."
Under Armour will end its partnership with Stephen Curry in February 2026 and transition Curry Brand into an independent company. The two had a 13-year partnership, with Curry Brand launching in 2020 as part of that relationship. Under Armour framed the separation as a step to concentrate on its core UA brand during a critical turnaround phase while allowing Curry Brand to evolve independently. Under Armour will continue supporting Project Rampart in Oakland beyond the partnership. Estimates place Curry Brand revenue at $100 million to $120 million, and the split is not expected to materially affect Under Armour's fiscal results or profitability.
Read at www.mercurynews.com
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