#thc-beverages
#thc-beverages
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#hemp-regulation #alcohol-alternatives #industry-growth #alcohol-decline #generational-consumption-trends
fromPsychology Today
1 month agoMore Cannabis, Less Alcohol-In Studies and in Real Life
Consumer enthusiasm is growing for drinks infused with cannabis, primarily Δ9-tetrahydrocannabinol (THC). The cannabis products are marketed as "better for you," without hangovers, with fewer calories or less intoxication (depending on dosage). As I have noted earlier, Gen Z and millennials are using less alcohol and more cannabis, often edibles. Some commentators describe this cultural shift as the adoption of the "California sober" mindset-consuming cannabis or THC-infused beverages rather than alcohol.
Public health
Cannabis
fromBusiness Insider
2 months agoA THC drink CEO says he's working with competitors to save their billion-dollar industry after the crackdown on hemp
New hemp rules banning more than 0.4 mg THC per container threaten to destroy the hemp-derived THC beverage industry, prompting CEOs to coordinate legislative action.
Food & drink
fromBusiness Insider
2 months agoI'm a former Tesla engineer who runs my own company. Here's what I learned at Tesla that made me a better founder - and what it didn't prepare me for.
Applying engineering principles—simplifying complex problems and prioritizing quality—enabled successful launching and scaling of a THC beverage startup.
fromBon Appetit
2 months agoThe Future of Weed Is Liquid
Fifteen years ago, early experiences with cannabis went something like this: a furtive glance over the shoulder while passing a joint in a parking lot, or a chaotic brownie experiment gone off the rails. Today, a "first time I tried THC" anecdote isn't likely to be remarkable at all. Maybe a friend hands you a hemp seltzer at a barbecue while children play in a bouncy house, or a bartender recommends you swap your normal martini order for a new THC mocktail.
Cannabis
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