"The hemp-derived THC beverage market is exploding: projected to hit multi-billion-dollar valuations within the next few years. But beneath those impressive growth numbers lies a dangerous trend that could derail the entire category: brands locked in a potency arms race, cranking out 10mg, 25mg, even 50mg servings that alienate mainstream consumers and invite the kind of regulatory crackdown that could gut the industry overnight."
"Bars and restaurants are already running into operational nightmares. When a single 25mg or 50mg THC drink gets a patron so intoxicated that you can only serve them one, your business model is fundamentally broken. One-and-done consumption kills volume. It caps check size, eliminates repeat rounds, and turns what should be a social beverage into a novelty item. Worse, it pushes curious first-timers away from the category permanently. Overconsumption leads to anxiety, paranoia, and couch-lock: exactly the experiences that drive bad reviews and word-of-mouth disasters."
The hemp-derived THC beverage market is growing rapidly into a multi-billion-dollar opportunity, but a potency arms race threatens mainstream adoption. High-milligram servings (10mg–50mg) produce poor consumer experiences and operational problems for bars and restaurants. Single high-potency servings cause one-and-done consumption that caps check sizes, eliminates repeat rounds, and turns social beverages into novelty items. Overconsumption causes anxiety, paranoia, and couch-lock, deterring canna-curious consumers and generating negative word-of-mouth. High-potency ready-to-drink products are prompting regulatory concern at state and federal levels and could trigger strict crackdowns. Low-dose formats, exemplified by a 2.5mg session approach, offer a path to sustainable, sessionable drinking.
Read at Food & Beverage Magazine
Unable to calculate read time
Collection
[
|
...
]