"THC beverages are extraordinary shapeshifters. Excluding plain water, there's no other drink that enjoys such a breadth of uses. People consume them alone at home to unwind after work. Others bring them to parties in place of a six-pack of beer. Still others will drink one before a long run or a Pilates class. And some people swear THC beverages help them lock in on mundane tasks like vacuuming their house, walking the dog, or raking leaves."
"To be both medicine and vice is a remarkable duality. Some THC beverage brands like Uncle Arnie's and Cheech & Chong's High & Dry embrace classic stoner tropes: splashes of tie-dye, cans with peace signs, the promise of "getting high." They feel indulgent, escapist, beer-adjacent. Others, like BRĒZ and BLNCD, lean hard in the other direction, designed to be more at home at a juice bar than a frat house: sleek and minimal labels, mellow colors, repeated use of the word zen."
THC beverages occupy a wide range of uses, consumed alone to unwind, taken to parties in place of beer, used before exercise, or to enhance mundane chores. Brands position products across indulgent stoner imagery and wellness-minimal design, promising effects from "getting high" to reducing anxiety or irritability. The category blurs recreational and medicinal roles, marketed as social lubricant, solo optimizer, wine replacement, or functional energy drink. Public awareness and understanding remain limited. Legal status varies by state and remains illegal federally, creating consumer confusion. Early market adoption remains low in places where sales are legal, indicating an infancy-stage industry.
Read at Bon Appetit
Unable to calculate read time
Collection
[
|
...
]