""It's funny, we were competing and now we're coming together,""
""We call it a co-opetition.""
""I don't think there's anything wrong with capitalism and competition, but I think that we're definitely going to have to work together as a unit to get something passed,""
""This quite literally is going to end up killing the hemp industry,""
CEOs of THC beverage companies are collaborating to protect hemp-derived THC drink businesses after Congress included a hemp measure in a recent funding package that closes a 2018 Farm Bill loophole. The new rule, effective November 2026, bans products with more than 0.4 milligrams of THC per container, which would effectively remove many hemp-derived THC beverages from the market. Company leaders describe the change as sudden and potentially devastating to a billion-dollar category, and they are pursuing legislation to legitimize and regulate THC drinks to preserve small, founder-led companies.
Read at Business Insider
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