Why Political Advertisers Can't Afford Unverified Reach In 2026 | AdExchanger
Political advertisers must achieve reach, precision, and trust at scale amid streaming fragmentation, variable identity standards, and heightened fraud and brand-safety scrutiny.
MLB national games will be fragmented across multiple networks and streaming platforms, increasing subscription requirements, likely raising costs and reducing centralized access through 2028.
YouTube TV's Disney blackout reminds users that they don't own what they stream
Carriage disputes between content owners and platforms can remove channels and purchased content, revoke DVR recordings, and severely disrupt customer access.
Heat fans shouldn't be happy with Adam Silver's thoughts on how to watch games
NBA highlights are available for free on platforms like YouTube, Instagram, and TikTok, while Miami Heat live games are spread across multiple paid streaming services.
From Upfronts To Endgame: Navigating 2026's Sports Advertising Market | AdExchanger
Advertisers should use MVPDs/vMVPDs with first-party data to consolidate fragmented sports inventory across linear and streaming for targeted, year-round sports reach.
