#streaming-fragmentation

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Television
fromFortune
5 days ago

Apple's Eddy Cue admits sports streaming fragmentation has gone too far: 'If we want people to watch games... things need to be fixed' | Fortune

Streaming fragmentation forces sports fans to subscribe to many services, increasing costs and degrading viewing convenience, especially when traveling.
Miami
fromAll U Can Heat
1 month ago

Heat fans shouldn't be happy with Adam Silver's thoughts on how to watch games

NBA highlights are available for free on platforms like YouTube, Instagram, and TikTok, while Miami Heat live games are spread across multiple paid streaming services.
Marketing tech
fromAdExchanger
1 month ago

From Upfronts To Endgame: Navigating 2026's Sports Advertising Market | AdExchanger

Advertisers should use MVPDs/vMVPDs with first-party data to consolidate fragmented sports inventory across linear and streaming for targeted, year-round sports reach.
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