#walled-gardens
#walled-gardens

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Measuring ads amid walled gardens and the open web

Multi-layered measurement is essential for successful advertising campaigns in a complicated ad ecosystem influenced by privacy changes and walled gardens.

How Buyers Are Managing Measurement Sans Standardization | AdExchanger

The ad industry faces challenges with inconsistent measurement and reporting due to data fragmentation from walled gardens.

Measuring ads amid walled gardens and the open web

Multi-layered measurement is essential for successful advertising campaigns in a complicated ad ecosystem influenced by privacy changes and walled gardens.

How Buyers Are Managing Measurement Sans Standardization | AdExchanger

The ad industry faces challenges with inconsistent measurement and reporting due to data fragmentation from walled gardens.

moreadvertising

#retail-media

Industry Review 2025: Retail Media's Year?

Retail media is poised for significant growth, with opportunities for both large and smaller players in the field.

Scaling Retail Media's Walled Gardens - ExchangeWire.com

Walled gardens dominate digital advertising due to GDPR's impact, offering marketers enhanced access to first-party data and analytics.

Industry Review 2025: Retail Media's Year?

Retail media is poised for significant growth, with opportunities for both large and smaller players in the field.

Scaling Retail Media's Walled Gardens - ExchangeWire.com

Walled gardens dominate digital advertising due to GDPR's impact, offering marketers enhanced access to first-party data and analytics.

moreretail-media

#first-party-data

People-based marketing: What is it and why is it crucial to open web publishers' success?

People-based marketing is a critical strategy to enhance personalized advertising and compete against dominant platforms.

Authenticated audience data is essential for publishers to remain competitive in digital marketing.

First-Party Data Is In "Trough Of Disillusionment" - Can Walled Gardens Help? | AdExchanger

Advertisers are heavily investing in first-party data strategies despite challenges and costs.

People-based marketing: What is it and why is it crucial to open web publishers' success?

People-based marketing is a critical strategy to enhance personalized advertising and compete against dominant platforms.

Authenticated audience data is essential for publishers to remain competitive in digital marketing.

First-Party Data Is In "Trough Of Disillusionment" - Can Walled Gardens Help? | AdExchanger

Advertisers are heavily investing in first-party data strategies despite challenges and costs.

morefirst-party-data

#open-internet

The state of performance marketing | Channels, distribution, conversions and managing advertiser success

Marketers are increasingly shifting their performance marketing strategies beyond walled gardens, adapting to new challenges and focusing on measurable outcomes for better ROI.

Dispelling the myths of mobile advertising on the open internet

Open internet advertising is essential for driving growth as it offers broader reach and innovative opportunities compared to traditional walled gardens.

The state of performance marketing | Channels, distribution, conversions and managing advertiser success

Marketers are increasingly shifting their performance marketing strategies beyond walled gardens, adapting to new challenges and focusing on measurable outcomes for better ROI.

Dispelling the myths of mobile advertising on the open internet

Open internet advertising is essential for driving growth as it offers broader reach and innovative opportunities compared to traditional walled gardens.

moreopen-internet

Creatives Chase Their Cut; Brand Safety Backfires For Verifiers | AdExchanger

Hollywood creatives face challenges with new performance-based payment policies proposed by streamers.

#the-trade-desk

The Trade Desk Reframes Its Open Internet Vision As 'The Premium Internet' | AdExchanger

The Trade Desk reported substantial revenue growth and profit in Q1 2023 compared to last year, with a notable focus shift towards the 'premium internet' besides the 'open internet.'

How The Trade Desk Breaks Down Walled Gardens | The Motley Fool

Walled gardens are prevalent for monetizing exclusive content

The Trade Desk offers a unique digital advertising platform called Kokai

The Trade Desk Reframes Its Open Internet Vision As 'The Premium Internet' | AdExchanger

The Trade Desk reported substantial revenue growth and profit in Q1 2023 compared to last year, with a notable focus shift towards the 'premium internet' besides the 'open internet.'

How The Trade Desk Breaks Down Walled Gardens | The Motley Fool

Walled gardens are prevalent for monetizing exclusive content

The Trade Desk offers a unique digital advertising platform called Kokai

morethe-trade-desk

How Campbell's navigates the burgeoning retail media landscape, even as it creates more walled gardens

The growth of retail media networks presents challenges for brands due to the increasing number of walled gardens and lack of standardization.

Efforts are being made to address the challenges in the retail media space through initiatives like the development of measurement standards.

DOJ lays siege to Apple's walled garden | MarTech

Apple sued by DOJ for alleged smartphone market monopoly

Apple accused of making it difficult to switch out of its ecosystem

What's Behind Big Platform Partnerships?; Walmart's Vizio Vision | AdExchanger

Individual platforms are now partnering to allow one-to-one user targeting and other use cases among themselves.

Walmart is rumored to be in negotiations to acquire smart TV manufacturer Vizio, which would give Walmart access to valuable ad sales data.

Can (And Should) Programmatic Be Fixed?; SP500+, It's Not The S&P Or Another 'Plus' | AdExchanger

Programmatic advertising on the open web can be fixed by adopting a free, open-source website template backed by the industry.

A web template like the one suggested could help the independent internet grow and provide reliable post-click CPA measurement for advertisers.

Is the digital marketing grass really greener in walled gardens? | MarTech

Understanding benefits and limitations of big tech walled gardens like Google, Meta, and Amazon in digital advertising is crucial for crafting effective strategies.

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#walled-gardens#walled-gardens

Measuring ads amid walled gardens and the open web

How Buyers Are Managing Measurement Sans Standardization | AdExchanger

Measuring ads amid walled gardens and the open web

How Buyers Are Managing Measurement Sans Standardization | AdExchanger

Industry Review 2025: Retail Media's Year?

Scaling Retail Media's Walled Gardens - ExchangeWire.com

Industry Review 2025: Retail Media's Year?

Scaling Retail Media's Walled Gardens - ExchangeWire.com

People-based marketing: What is it and why is it crucial to open web publishers' success?

First-Party Data Is In "Trough Of Disillusionment" - Can Walled Gardens Help? | AdExchanger

People-based marketing: What is it and why is it crucial to open web publishers' success?

First-Party Data Is In "Trough Of Disillusionment" - Can Walled Gardens Help? | AdExchanger

The state of performance marketing | Channels, distribution, conversions and managing advertiser success

Dispelling the myths of mobile advertising on the open internet

The state of performance marketing | Channels, distribution, conversions and managing advertiser success

Dispelling the myths of mobile advertising on the open internet

Creatives Chase Their Cut; Brand Safety Backfires For Verifiers | AdExchanger

The Trade Desk Reframes Its Open Internet Vision As 'The Premium Internet' | AdExchanger

How The Trade Desk Breaks Down Walled Gardens | The Motley Fool

The Trade Desk Reframes Its Open Internet Vision As 'The Premium Internet' | AdExchanger

How The Trade Desk Breaks Down Walled Gardens | The Motley Fool

How Campbell's navigates the burgeoning retail media landscape, even as it creates more walled gardens

DOJ lays siege to Apple's walled garden | MarTech

What's Behind Big Platform Partnerships?; Walmart's Vizio Vision | AdExchanger

Can (And Should) Programmatic Be Fixed?; SP500+, It's Not The S&P Or Another 'Plus' | AdExchanger

Is the digital marketing grass really greener in walled gardens? | MarTech

#walled-gardens
#walled-gardens