The open web's traffic and monetisation are collapsing as AI summaries and platform monopolies redirect attention and ad revenue into walled gardens, squeezing programmatic supply.
'The year where I don't roll my eyes' at retail: Bayer's programmatic and digital lead on the state of retail media
Retail media needs seamless integration with national brand campaigns and measurable attribution for brands to secure budgets and drive continued industry growth.
Conversion APIs Are Becoming Table Stakes - But Not All Brands Have Bought In | AdExchanger
Conversion APIs (CAPIs) are essential for walled-garden ad platforms to deliver accurate conversion data, improve bidding optimization, and guide efficient budget allocation.