#walled-gardens

#walled-gardens

Multi-layered measurement is essential for successful advertising campaigns in a complicated ad ecosystem influenced by privacy changes and walled gardens.

The ad industry faces challenges with inconsistent measurement and reporting due to data fragmentation from walled gardens.

Retail media is poised for significant growth, with opportunities for both large and smaller players in the field.

Walled gardens dominate digital advertising due to GDPR's impact, offering marketers enhanced access to first-party data and analytics.

People-based marketing is a critical strategy to enhance personalized advertising and compete against dominant platforms.

Authenticated audience data is essential for publishers to remain competitive in digital marketing.

Advertisers are heavily investing in first-party data strategies despite challenges and costs.

Marketers are increasingly shifting their performance marketing strategies beyond walled gardens, adapting to new challenges and focusing on measurable outcomes for better ROI.

Open internet advertising is essential for driving growth as it offers broader reach and innovative opportunities compared to traditional walled gardens.

The Trade Desk reported substantial revenue growth and profit in Q1 2023 compared to last year, with a notable focus shift towards the 'premium internet' besides the 'open internet.'

Walled gardens are prevalent for monetizing exclusive content

The Trade Desk offers a unique digital advertising platform called Kokai