#ai-driven-optimization

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fromTechzine Global
23 hours ago

How Cisco CX transforms customer experience with AI

Cisco CX maintains close collaboration with product development teams through systematic feedback mechanisms. When support teams identify patterns in product defects, or when adoption teams notice features that customers purchase but don't use, this intelligence flows back to engineering for correction or calibration. Pereira emphasizes that this feedback operates both pre-release and post-deployment. The CX organization participates in new product introductions to test and validate functionality before shipping. Then, the organization continues monitoring adoption patterns and support ticket trends after products reach customers.
Artificial intelligence
Marketing
fromAdExchanger
2 days ago

In Platforms We Trust? | AdExchanger

Measurement will become largely automated: marketers set goals and budgets, then rely on platforms and AI for planning, allocation, optimization, and measurement.
fromAdExchanger
3 months ago

Nextdoor Gives Its Local Ad Platform An AI-Powered Upgrade | AdExchanger

It's also testing generative AI creative, AI-powered targeting recommendations and expanded personalization options for image-based ads. These are all moves right out of the walled garden playbook. Advertisers love an easy button, especially SMBs. But unlike its massive social networking peers, Nextdoor's pitch is about helping small businesses connect with the people who live, well, next door, the company's CRO, Michael Kiernan, told AdExchanger.
Marketing tech
Marketing tech
fromExchangewire
3 months ago

MarkApp Partners with Zira to Elevate Creative Excellence in Programmatic Advertising

MarkApp partners with Zira to integrate rapid, subscription-based creative services into its Pantheon contextual ad platform, enhancing programmatic campaign creativity and scalability.
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