#ai-driven-optimization

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fromAdExchanger
4 days ago

Nextdoor Gives Its Local Ad Platform An AI-Powered Upgrade | AdExchanger

It's also testing generative AI creative, AI-powered targeting recommendations and expanded personalization options for image-based ads. These are all moves right out of the walled garden playbook. Advertisers love an easy button, especially SMBs. But unlike its massive social networking peers, Nextdoor's pitch is about helping small businesses connect with the people who live, well, next door, the company's CRO, Michael Kiernan, told AdExchanger.
Marketing tech
Marketing tech
fromExchangewire
3 weeks ago

MarkApp Partners with Zira to Elevate Creative Excellence in Programmatic Advertising

MarkApp partners with Zira to integrate rapid, subscription-based creative services into its Pantheon contextual ad platform, enhancing programmatic campaign creativity and scalability.
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