"It's also testing generative AI creative, AI-powered targeting recommendations and expanded personalization options for image-based ads. These are all moves right out of the walled garden playbook. Advertisers love an easy button, especially SMBs. But unlike its massive social networking peers, Nextdoor's pitch is about helping small businesses connect with the people who live, well, next door, the company's CRO, Michael Kiernan, told AdExchanger."
"Home is where the optimization is Nextdoor released its first advertising product in 2017 in the form of display ads and sponsored posts primarily aimed at promoting local businesses and real estate agents. It kept on adding new features and tools until launching its self-serve ad platform in 2022 . Self-serve is key for busy SMB advertisers that need the flexibility and control to manage campaigns on their own terms, Kiernan said."
Nextdoor rolled out new advertising capabilities including campaign optimization, contextual weather-based targeting, and expanded video ad formats. The platform is testing generative AI creative, AI-powered targeting recommendations, and enhanced personalization for image-based ads to simplify campaign creation for SMBs. Nextdoor emphasizes local targeting based on users' residences and positions self-serve tools as essential for busy small businesses seeking flexibility and control. The company is shifting toward AI and machine learning to automate campaign optimizations, enabling business owners to focus on operations while algorithms adjust delivery to increase engagement or specific conversion actions.
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