"MarkApp, a global ad tech company driving innovation across web, mobile, and CTV environments, today (23rd October, 2025) announced its partnership with Zira, a leading creative design agency offering unlimited design services through a streamlined subscription model. This collaboration brings together the power of creative agility and programmatic intelligence to deliver faster, sharper, and more impactful campaigns for brands, agencies, and publishers worldwide."
"Zira is redefining the creative services industry by offering a flexible, all-inclusive subscription covering graphic design, branding, illustration, motion design, and advertising creatives across all digital channels. Projects are delivered within 24-48 hours, ensuring unmatched responsiveness and consistency for global clients. In partnership with Zira, MarkApp will embed this creative excellence across its ecosystem, enhancing the visual and strategic communication of Pantheon, MarkApp's contextual bidder for CTV and mobile apps."
MarkApp and Zira formed a partnership to combine rapid creative services with programmatic ad technology. Zira provides an all-inclusive subscription for graphic, branding, illustration, motion, and advertising creatives across digital channels, delivering projects within 24–48 hours. MarkApp will embed Zira's creative capabilities into Pantheon, its contextual bidder for CTV and mobile apps, which processes over 15 billion impressions monthly. Pantheon leverages contextual, behavioural, and device-level signals and five proprietary AI agents to optimise floor-price tuning, creative matching, engagement prediction, and cross-device attribution. The collaboration aims to align creative agility with data-driven ad delivery for faster, scalable campaigns.
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