"There's a huge amount of our content that people can essentially consume for free. I mean this is very much a highlights-based sport. So Instagram, TikTok, Twitter you name it. Any service, the New York Times for that matter to the extent that your content is not behind a paid firewall. There's an enormous amount of content out there. YouTube, another example that is advertising based that consumers can consume."
"Otherwise, prepare to shell out $20 a month to watch the Heat. Hooray. But wait, there's more. Let's pretend the Heat get off to a good start and enter their Nov. 14 game against the New York Knicks with a chance to prove whether or not they are for real in 2025-26. Better have Prime Video for that one. Want to see the Heat take on Minnesota or Philadelphia? Hope you have Peacock."
Miami Heat games were relegated largely to the FanDuel Sports Network while also appearing on Peacock, ESPN, and Amazon Prime. Many FanDuel games require Xfinity, DirecTV, or similar providers, or cost about $20 per month otherwise. Highlights and partial content are widely available for free on platforms such as YouTube, Instagram, TikTok, Twitter, and ad-supported sites. Some marquee matchups will appear on different services, forcing fans to subscribe to multiple platforms to watch specific games. The distribution model raises concerns about rising costs and accessibility amid declining league ratings. Fans face difficult choices about which services to pay for to follow the team live.
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