#smb-marketing tag

TikTok Adds Channel Sales Experts to Marketing Partners Program

More and more small and medium-sized businesses are turning to TikTok to drive real business results, from discovery through to leads, bookings, and sales. Sitting under the Marketing Technology badge, the Channel Sales Partner Program recognizes partners that meet TikTok's technical, operational, and go-to-market standards while driving SMB adoption and investment through their platforms at scale.

Marketing tech

fromEMARKETER

1 month ago

SMB marketers are using AI for landing page design more than any other optimization tactic

Key stat: 31% of US SMB marketers and business owners use AI-driven design or layout recommendations to optimize landing pages, according to a June 2025 survey from Ascend2 and Unbounce. Beyond the chart: The adoption mirrors broader B2B behavior. 95% of B2B marketers are using AI-powered tools in some capacity, with 89% specifically employing AI for generating marketing or written copy, according to an October Content Marketing Institute report.

Marketing

fromMarTech

3 months ago

4 questions every SMB should ask before testing CTV | MarTech

Local small businesses can afford and benefit from connected TV by starting with targeted, low-cost tests, cost-effective creative, and clear measurement practices.

Marketing tech

fromMarTech

4 months ago

B2B marketers have a chance to close the small business confidence gap | MarTech

SMBs are increasing marketing activity and spending while confidence falls due to measurement difficulties, attribution uncertainty, and AI infrastructure and cost pressures.

fromThe Drum

4 months ago

Small business, big media: how Intuit is rewiring commerce for the B2B age

A new force is at play - one that sits in the blind spot of most marketers despite its sheer scale: small businesses. Small businesses make up 99% of all US companies and account for more than 51% of GDP. Collectively, they generate around $6tn in revenue and employ almost half the US workforce. In other words, if small businesses were a nation, it would be the world's third-largest economy.