#smb-marketing
#smb-marketing

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SMB marketers are using AI for landing page design more than any other optimization tactic

Key stat: 31% of US SMB marketers and business owners use AI-driven design or layout recommendations to optimize landing pages, according to a June 2025 survey from Ascend2 and Unbounce. Beyond the chart: The adoption mirrors broader B2B behavior. 95% of B2B marketers are using AI-powered tools in some capacity, with 89% specifically employing AI for generating marketing or written copy, according to an October Content Marketing Institute report.

Marketing

fromMarTech

2 months ago

4 questions every SMB should ask before testing CTV | MarTech

Local small businesses can afford and benefit from connected TV by starting with targeted, low-cost tests, cost-effective creative, and clear measurement practices.

Marketing tech

fromMarTech

2 months ago

B2B marketers have a chance to close the small business confidence gap | MarTech

SMBs are increasing marketing activity and spending while confidence falls due to measurement difficulties, attribution uncertainty, and AI infrastructure and cost pressures.

fromThe Drum

3 months ago

Small business, big media: how Intuit is rewiring commerce for the B2B age

A new force is at play - one that sits in the blind spot of most marketers despite its sheer scale: small businesses. Small businesses make up 99% of all US companies and account for more than 51% of GDP. Collectively, they generate around $6tn in revenue and employ almost half the US workforce. In other words, if small businesses were a nation, it would be the world's third-largest economy.