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Marketing
fromMarTech
2 weeks ago

4 questions every SMB should ask before testing CTV | MarTech

Local small businesses can afford and benefit from connected TV by starting with targeted, low-cost tests, cost-effective creative, and clear measurement practices.
Marketing tech
fromMarTech
1 month ago

B2B marketers have a chance to close the small business confidence gap | MarTech

SMBs are increasing marketing activity and spending while confidence falls due to measurement difficulties, attribution uncertainty, and AI infrastructure and cost pressures.
fromThe Drum
1 month ago

Small business, big media: how Intuit is rewiring commerce for the B2B age

A new force is at play - one that sits in the blind spot of most marketers despite its sheer scale: small businesses. Small businesses make up 99% of all US companies and account for more than 51% of GDP. Collectively, they generate around $6tn in revenue and employ almost half the US workforce. In other words, if small businesses were a nation, it would be the world's third-largest economy.
Marketing
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