"This is the first question most SMB marketers and owners ask about CTV, and it stems from the fact that their exposure to television is still rooted in linear TV - partnerships with local providers like Spectrum. Or they may be thinking of massive national buys that are always out of budget range. They're not aware that there are more accessible digital options."
"Creative can be challenging, especially without in-house resources, but there are workable options. With AI editing tools speeding up production, you can find high-quality freelancers who can produce strong 15- or 30-second spots for much less than expected - even under a thousand dollars. To save time and resources: Ask your freelancer to help with storyboarding before the shoot. They'll know what fits into short spots. Consider using stop-motion effects."
Small and local businesses are increasingly considering connected TV (CTV) for marketing, confronting common concerns about cost, creative production, timing, and measurement. More accessible digital CTV options exist beyond traditional linear TV and massive national buys. Brands that can afford local Spectrum campaigns can typically test CTV by starting with geographically targeted campaigns and establishing baseline measurement. Video creative costs can be reduced using AI editing tools and affordable freelancers to produce 15- or 30-second spots, sometimes for under a thousand dollars. Storyboarding with freelancers and techniques like stop-motion help save time and fit short-spot formats.
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