4 questions every SMB should ask before testing CTV | MarTech
Local small businesses can afford and benefit from connected TV by starting with targeted, low-cost tests, cost-effective creative, and clear measurement practices.
From Branding To Action: Best Practices For Using QR Codes In Performance CTV | AdExchanger
QR codes make TV advertising actionable and measurable, turning broadcast ads into performance marketing channels when paired with enticing calls to action and proper implementation.
Measuring The Unmeasurable With HyphaMetrics Founder Joanna Drews | AdExchanger
Accurate CTV measurement requires statistically representative panels, not device footprints, because footprints lack the analytical rigor and quality to be called panels.