#ctv-measurement

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Marketing tech
fromAdExchanger
13 hours ago

Interactive CTV Ads Were Mostly Talk - Until Now | AdExchanger

Interactive CTV advertising moved from theoretical demos to practical, mainstream adoption in 2025, driven by better ad tech, measurement, formats, and advertiser familiarity.
#connected-tv
fromDigiday
4 weeks ago
Marketing tech

Why programmatic buying alone isn't enough to win on CTV

Advertisers must combine programmatic buying with publisher-direct deals to access premium CTV inventory, scale reach, and achieve full-funnel impact.
fromMarTech
2 months ago
Marketing

4 questions every SMB should ask before testing CTV | MarTech

Local small businesses can afford and benefit from connected TV by starting with targeted, low-cost tests, cost-effective creative, and clear measurement practices.
more#connected-tv
Marketing tech
fromMarketing Dive
1 month ago

Chobani drives CTV ad outcomes via Albertsons, NBCU data collaboration

Closed-loop measurement links premium CTV ad exposure to retail transactions, enabling measurable ROAS and significant onsite and offsite performance lifts for brands.
Marketing tech
fromAdExchanger
3 months ago

From Branding To Action: Best Practices For Using QR Codes In Performance CTV | AdExchanger

QR codes make TV advertising actionable and measurable, turning broadcast ads into performance marketing channels when paired with enticing calls to action and proper implementation.
Marketing tech
fromAdExchanger
3 months ago

Measuring The Unmeasurable With HyphaMetrics Founder Joanna Drews | AdExchanger

Accurate CTV measurement requires statistically representative panels, not device footprints, because footprints lack the analytical rigor and quality to be called panels.
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