#ctv-measurement

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#qr-codes #tv-advertising #performance-marketing #panels-vs-footprints #ad-tech-jargon #nielsen-litigation
Marketing tech
fromAdExchanger
4 days ago

From Branding To Action: Best Practices For Using QR Codes In Performance CTV | AdExchanger

QR codes make TV advertising actionable and measurable, turning broadcast ads into performance marketing channels when paired with enticing calls to action and proper implementation.
Marketing tech
fromAdExchanger
5 days ago

Measuring The Unmeasurable With HyphaMetrics Founder Joanna Drews | AdExchanger

Accurate CTV measurement requires statistically representative panels, not device footprints, because footprints lack the analytical rigor and quality to be called panels.
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