"Key stat: 31% of US SMB marketers and business owners use AI-driven design or layout recommendations to optimize landing pages, according to a June 2025 survey from Ascend2 and Unbounce. Beyond the chart: The adoption mirrors broader B2B behavior. 95% of B2B marketers are using AI-powered tools in some capacity, with 89% specifically employing AI for generating marketing or written copy, according to an October Content Marketing Institute report."
"Meanwhile, marketers are testing AI broadly but using it strategically. 79% of North American marketing professionals use AI for ideation and brainstorming, but only 27% leverage it for media buying strategy, according to an August 2025 Basis Technologies survey. Use this chart: Drop this in your next marketing tech review to show which AI landing page features are getting the most traction among SMBs."
31% of US SMB marketers and business owners use AI-driven design or layout recommendations to optimize landing pages, per a June 2025 Ascend2 and Unbounce survey. 95% of B2B marketers use AI-powered tools in some capacity, and 89% use AI to generate marketing or written copy. 79% of North American marketing professionals use AI for ideation and brainstorming, while only 27% use AI for media buying strategy. The data indicates AI design features lead SMB adoption and supports prioritizing AI design tools over copywriting or personalization when budgets are limited. The report sampled 264 US SMB marketing professionals and business owners surveyed online in July 2025; all respondents use landing pages.
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