#brand-relevance

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Marketing
fromAdExchanger
1 hour ago

H&R Block's Marketing Strategy Is To Make Taxes Feel A Little Less Taxing | AdExchanger

H&R Block targets Gen Z through TikTok, gaming integrations and cultural stunts to build awareness and capture new filers before switching inertia locks them in.
fromBusiness Insider
3 months ago

Tommy Hilfiger says 'manifestation' was part of his formula to build a fashion empire

By the way, dreams come true, and you can make your dreams come true if you manifest and if you go after that goal, that north star, knowing that along the way there are going to be roadblocks and obstacles,
Fashion & style
fromThe Drum
5 months ago

How can marketing's new holy trinity work in harmony?

In the 'mindset era', marketers must learn to decipher the consumer mindset in real time, moving away from outdated identity-based ads that don't resonate.
Marketing
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