Global Taste, Local Twist: Mark Kirkham's Vision for PepsiCoPepsiCo enhances consumer engagement through AI while maintaining brand relevance and balancing global consistency with local adaptation.
Digiday+ Holiday Commerce Strategies: A Marketer's WishlistThe year-end holiday shopping season is vital for brands, highlighting consumer purchasing behavior and sales growth.
Global Taste, Local Twist: Mark Kirkham's Vision for PepsiCoPepsiCo enhances consumer engagement through AI while maintaining brand relevance and balancing global consistency with local adaptation.
Digiday+ Holiday Commerce Strategies: A Marketer's WishlistThe year-end holiday shopping season is vital for brands, highlighting consumer purchasing behavior and sales growth.
In data-obsessed marketing landscape, Hinge CMO Jackie Jantos talks brand buildingCMOs face pressure to connect marketing with business outcomes while navigating evolving roles in the C-suite.
The Marketing Playbook That Put Chili's Baby Back on the MapChili's successfully revitalized its brand by responding to social trends and engaging with pop culture, resulting in increased sales and customer traffic.
In data-obsessed marketing landscape, Hinge CMO Jackie Jantos talks brand buildingCMOs face pressure to connect marketing with business outcomes while navigating evolving roles in the C-suite.
The Marketing Playbook That Put Chili's Baby Back on the MapChili's successfully revitalized its brand by responding to social trends and engaging with pop culture, resulting in increased sales and customer traffic.
Repurpose content fast with hundreds off this AI toolContent repurposing is crucial for brand relevance in the digital world, and Unifire.ai's Scale Plan offers a seamless solution.
Ad of the Day: Weetabix the answer to Britain's decline in 10m campaignThe ad brings back a familiar strapline to connect with audiences nostalgically.The brand incorporates humor and relatable scenarios to make a strong impact on viewers.
3 Ways to Build a Brand - Even If You're Clueless | EntrepreneurClarity is crucial in understanding your brand's value proposition and uniqueness.