"We tried out our black sesame kinako sourdough, the purple rice sourdough and some scones... Pretty early on, we started to get a substantial amount of [online] orders, which was promising for us."
"There is no question that the movie changed the fortunes of the Santa Ynez Valley and pinot noir more broadly," says Rex Pickett, the novelist and filmmaker best known for his novel Sideways, adapted into the hit 2004 film of the same name. "Before the release of the movie, pinot noir was 1% of the red wine market, and now it's at least 10% to 13%. Merlot was 25%, and now it's basically a blending variety. And the towns themselves, especially Solvang, which was just kitschy garbage in the '90s, now have dozens of tasting rooms and Michelin-starred restaurants."
"We knew that if we ever got the opportunity to open something in Montecito, we would definitely consider it. It's arguably the best location on Coast Village Road with the nicest patio." - Warner Ebbink