#retail media

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#retail-media
The Drum
2 days ago
Marketing

Why contextual AI helps retail marketers shop smarter, not harder

AI-driven contextual targeting is crucial in the new era of retail advertising. [ more ]
The Drum
4 days ago
Marketing

6 experts on what's changing in retail media

Retail media growth driven by measurement and high-quality data. [ more ]
The Drum
5 days ago
Marketing

Industry headwinds are Amazon tailwinds: How the retail juggernaut just keeps growing

Amazon benefits from retail struggles like slow growth and cookie deprecation by leveraging its retail media dominance and advanced advertising solutions. [ more ]
The Drum
5 days ago
Marketing

How to find incremental growth in the age of the irrational shopper

Retailers can use first-party data to understand and connect with the complex and polarized customer in a changing retail media landscape. [ more ]
The Drum
6 days ago
Marketing

Are retailers and brands ready for the retail media gold rush?

Retail media is a growing market, but faces significant structural and relationship challenges before becoming a mature channel. [ more ]
The Drum
1 week ago
Marketing

The Drum's Daily Briefing: Google AI's comically incorrect advice & retail media spend surges

Google's AI Overviews feature generates comically incorrect advice, highlighting concerns about its reliability in search. [ more ]
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Forbes
5 months ago
Business intelligence

How Commerce Media Is Supporting Retailers, Marketplaces And Brands During Times Of Economic Uncertainty

Retail media combines e-commerce and advertising to drive profitability for brands.
Online commerce is seen as the next powerful media channel, with a focus on data-driven advertising. [ more ]
Digiday
5 months ago
Marketing

A look at holding company 2024 ad spending forecasts

2024 will be a major year for advertising due to the U.S. presidential election boosting political spending
Digital, CTV, and retail media are expected to be key drivers of ad spend growth in 2024 [ more ]
AdExchanger
5 months ago
Marketing tech

The Big Story: Programmatic Fog | AdExchanger

25% of the programmatic ad market is considered waste
Retail media and streaming are on the rise while linear TV is declining [ more ]
The Drum
5 months ago
Marketing

Retail media needs no hype - its value is obvious

Retail media is gaining prominence in the advertising industry and is becoming an important part of the marketing mix.
Predictions suggest that retail media will continue to grow significantly in the coming years, with expectations of billions of pounds in spending and surpassing traditional linear TV spend in Europe. [ more ]
ComputerWeekly.com
5 months ago
Marketing

Currys data strategy takes major step forward with launch of Connected Media | Computer Weekly

Currys has unveiled a new retail media proposition, Currys Connected Media, which leverages customer data to put more relevant products in front of UK shoppers.
Currys' chief data officer, Susie Moan, has defined a data strategy focused on collecting, protecting, and using data to help customers enjoy amazing technology. [ more ]
The Drum
6 months ago
Business intelligence

Retail media: Can a sharing approach to data benefit retailers, brands, and customers?

Retail media is a growing trend as retailers leverage their e-commerce platforms to sell media inventory to third-party brands and target ads based on customer preferences.
The retail media market is projected to reach $25 billion by 2026 and surpass TV advertising by 2028, according to industry forecasts.
The COVID-19 pandemic and the decline of third-party cookies are driving the need for retailers to collect and leverage consumer data for personalized advertising. [ more ]
The Drum
6 months ago
Marketing

How the top holding companies are battling it out over retail media

Retail media is becoming a popular channel for marketers, with increased investments projected for 2024.
Advertising holding companies are vying to capture the investment flowing into retail media.
Publicis Groupe has made strategic acquisitions in the retail media space and is seeing positive growth as a result. [ more ]
Adweek
6 months ago
Marketing

Watch All the Sessions at Adweek's Retail Media Summit

Collaboration is essential to growth and understanding how to collaborate is a competitive advantage.
Understanding the full potential of the retail media market is important for marketers to stay ahead of the curve. [ more ]
The Drum
6 months ago
Marketing

The path to retail media growth for many doesn't mean copying the Amazon model

Retail media outlets should not copy Amazon's model
Retail brands have bigger audiences across their physical stores than online [ more ]
The Drum
6 months ago
Marketing

3 reasons why brand advertisers should invest more in retail media in 2024

The growth of retail media is creating opportunities for brands to engage consumers at different stages of the sales funnel.
Marketers need to shift their focus from traditional brand KPIs to commerce outcomes in order to demonstrate value.
Branding and performance are merging into a new concept called 'brandformance'. [ more ]
The Drum
6 months ago
Marketing

How Asda is planning to double its retail media revenue

Asda is aiming to make retail media a significant part of its overall revenue.
Asda's retail media offering has been accelerated by its former owner, Walmart. [ more ]
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