For me, the driving force behind the interest and growth in retail media has always been, and always will be, around measurement. If you take a look at any of the retail media trends at the moment, you see measurement at the heart of it.
The market has abundant access to high-quality, relevant, privacy-centric data. The real challenge lies in harnessing this data to deliver insights, activation, and incrementality-focused measurement.
Collection
[
|
...
]