How Commerce Media Is Supporting Retailers, Marketplaces And Brands During Times Of Economic Uncertainty
Briefly

Twenty years ago, the internet ruled advertising. Ten years later, mobile reigned supreme. Five years ago, connected TV (CTV) took the crown. Now, brands see online commerce as the next powerful media channel.
Amazon's own data fuels targeted ads, unlike rivals that rely on partnerships with streaming services like Paramount+ and Hulu.
Read at Forbes
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