Consumers demand privacy but crave data-fuelled personalized experiences. The answer lies in cashing in on a new retail advertising era where AI-driven contextual targeting, not just behavior, is king.
The surge in situation-based marketing is fueling a demand for context among marketers. Retail media is predicted to account for 16% of total digital ad revenue by 2027 in the UK.
Contextual advertising is becoming vital with the demise of third-party cookies. AI models like Seedtag's 'Liz' enhance precision and scale in reaching audiences.
#ai-driven-contextual-targeting #retail-advertising #retail-media #contextual-advertising #privacy-first-strategies
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