#retail-advertising

#retail-advertising

Retail media is dead - long live commerce media. The old "basket-based" definition is giving way to a vision where every screen, stream and channel can drive shoppable moments. Intuit is watching closely. QuickBooks is already a hub for millions of SMBs - and while no product exists yet, the logic of commerce media being extended to small business software is tantalizing. United Airlines wants to turn seatbacks into storefronts. Screens at 30,000ft are being reimagined as connected commerce opportunities.

If you have the attention of a consumer at scale, as a media property should, ... then you're at the table," Amram said. "Retailers now, by and large, are quite sizable; we're talking about engaging with consumers on a daily basis to send products. ... When you add the [first-party] data element, it becomes a multiplier. If you can use that tactically or strategically, then it becomes quite powerful.

This allows the company to tailor and curate the experience based on which option they select and better communicate the difference between shipping and delivery. If guests select curbside, the app will "make sure that we're getting them the items they purchased before so they can get in and out and choose a slot that's most convenient for them," Pulsifer said.

Highlights From the Q3 2025 PPB Report: Buy Type: Audience buys (e.g. Run of Network (RON)) and programmatic) grew nearly 2.5x in 10 months, now making up almost one-third of impressions. Digital audio scale: Podcasts and streaming audio combined can reach 85% of U.S. listeners, with only ~20% audience overlap between the two channels. Device + app performance: iPhone users convert 30% better than Android users, with Apple Podcasts on iPhone leading both visitor and conversion rates.