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fromDigiday
11 hours ago

Sam's Club refreshes website, app for new era of e-commerce

This allows the company to tailor and curate the experience based on which option they select and better communicate the difference between shipping and delivery. If guests select curbside, the app will "make sure that we're getting them the items they purchased before so they can get in and out and choose a slot that's most convenient for them," Pulsifer said.
E-Commerce
E-Commerce
fromDigiday
2 days ago

'The easy dollars are gone': Retail media faces new tests as it nears maturity

Walmart's advertising business became a multibillion-dollar profit driver, earning $4.4 billion in 2024 and supplying nearly one-third of Walmart's profit.
fromPodcaster News
3 days ago

Podscribe Releases Q3 2025 Performance Benchmark Report - Podcaster News

Highlights From the Q3 2025 PPB Report: Buy Type: Audience buys (e.g. Run of Network (RON)) and programmatic) grew nearly 2.5x in 10 months, now making up almost one-third of impressions. Digital audio scale: Podcasts and streaming audio combined can reach 85% of U.S. listeners, with only ~20% audience overlap between the two channels. Device + app performance: iPhone users convert 30% better than Android users, with Apple Podcasts on iPhone leading both visitor and conversion rates.
Marketing tech
E-Commerce
fromMarketplace
1 week ago

Macy's taps Amazon's expertise to chase more revenue from ads

Macy's is pursuing a turnaround by expanding digital advertising and partnering with Amazon to sell ads while warning tariffs will pressure margins.
E-Commerce
fromExchangewire
2 weeks ago

Digest: Walmart grows ads business by 46%; TikTok draws backlash for mandatory AI tool

Walmart ad revenue grew 46%; TikTok mandates GMV Max for Shops advertisers; OpenAI seeks Meta communications about Elon Musk's USD$97bn takeover bid.
Marketing tech
fromThe Drum
3 months ago

Out of stock, out of pocket: retail ads have an efficiency problem, but what's the fix?

Retailers are wasting ad spend on Google Shopping clicks for out-of-stock products, costing brands significantly. Immediate action is required to address this issue.
Marketing tech
fromMarTech
4 months ago

Ad costs are soaring and retailers are panicking - here's the fix | MarTech

Retailers must adapt their online advertising strategies with a focus on affiliate marketing and diverse touchpoints to remain competitive in challenging economic conditions.
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