#retail-advertising

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Marketing tech
fromThe Drum
2 months ago

Out of stock, out of pocket: retail ads have an efficiency problem, but what's the fix?

Retailers are wasting ad spend on Google Shopping clicks for out-of-stock products, costing brands significantly. Immediate action is required to address this issue.
fromMarTech
3 months ago

Ad costs are soaring and retailers are panicking - here's the fix | MarTech

Retailers must adapt their online advertising strategies with a focus on affiliate marketing and diverse touchpoints to remain competitive in challenging economic conditions.
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