Out of stock, out of pocket: retail ads have an efficiency problem, but what's the fix?
Retailers are wasting ad spend on Google Shopping clicks for out-of-stock products, costing brands significantly. Immediate action is required to address this issue.
Ad costs are soaring and retailers are panicking - here's the fix | MarTech
Retailers across the U.S. are tightening budgets and looking for ways to optimize operations amid ongoing economic uncertainty. Online advertising is getting particular attention because of increasing costs.