In light of economic uncertainty and increasing advertising costs, U.S. retailers are revisiting their online advertising strategies. Traditional methods like Google Ads are no longer sufficient; a holistic approach encompassing various customer touchpoints is essential. Retailers should leverage social media and third-party review sitesâwhere many consumers are now making purchasing decisions. Moreover, they need to strategically evaluate the effectiveness of their campaigns and explore technology to enhance customer loyalty and maximize average basket values, ensuring they remain competitive in 2025's retail landscape.
Retailers across the U.S. are tightening budgets and looking for ways to optimize operations amid ongoing economic uncertainty. Online advertising is getting particular attention because of increasing costs.
If you think traditional advertising methods, such as Google Ads alone, still suffice, then it's time for a reality check. The retail market is more competitive than ever.
Up to 36.8% of American online consumers shopped through social media platforms last year - mainly Facebook, TikTok Shop and Instagram. Additionally, over 40% of consumers... leaned on third-party review sites.
Retailers should be asking strategic questions about their marketing effectiveness, product lines, technology to increase average basket value, and ways to incentivize customer reviews.
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