Retail e-commerce growth forecast remains low, leading to fierce competition. UK retail media ad spending outstrips other media, with Amazon dominating at 71.5% in the UK.
Amazon's advertising solution is advanced and growing rapidly, with a recently-added broadcast offering. Advertising net sales nearing 10% contribute significantly to its business growth.
Inflation, while improving, still falls short of targets. Amazon benefits from this scenario as markets adjust and Amazon's business growth outpaces other elements.
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