Industry headwinds are Amazon tailwinds: How the retail juggernaut just keeps growing

Retail e-commerce growth forecast remains low, leading to fierce competition. UK retail media ad spending outstrips other media, with Amazon dominating at 71.5% in the UK.

Amazon's advertising solution is advanced and growing rapidly, with a recently-added broadcast offering. Advertising net sales nearing 10% contribute significantly to its business growth.

Inflation, while improving, still falls short of targets. Amazon benefits from this scenario as markets adjust and Amazon's business growth outpaces other elements.

Read at The Drum