fromAdweek1 week agoA+E Networks Reveals New Name and Rebrands Ad Sales TeamA+E Networks has rebranded to A+E Global Media to reflect its worldwide reach and innovative content capabilities.
Why Advertising on stupidDOPE is the Ultimate Power Move for Your Brand | stupidDOPEstupidDOPE provides brands with impactful advertising solutions that enhance visibility, engagement, and long-term growth.
NumberEight Announces the Launch of the First ID-less Solution Landscape MapNumberEight launches the first-ever ID-less solution landscape map to aid advertisers amid tightening privacy regulations and evolving advertising strategies.
Agencies Missing Out on Half of Super Bowl Ad Inventory by Over BlockingOutdated keyword blocklists hinder brand access to significant Super Bowl content, leading to missed opportunities.
Netmums Partners with Mantis to Deliver Brand Safety & Hyper-Targeted Contextual SolutionNetmums partnered with Mantis to enhance brand safety and targeted advertising for its parenting audience.
Agencies Missing Out on Half of Super Bowl Ad Inventory by Over BlockingOutdated keyword blocklists hinder brand access to significant Super Bowl content, leading to missed opportunities.
Netmums Partners with Mantis to Deliver Brand Safety & Hyper-Targeted Contextual SolutionNetmums partnered with Mantis to enhance brand safety and targeted advertising for its parenting audience.
Mark Zuckerberg Confirms Llama 4 Release in Early 2025Meta is set to launch its Llama 4 models early next year, promising enhanced AI capabilities and performance.The company reported a strong Q3 2024 with significant revenue and advertising growth, largely driven by AI-enhanced tools.
Meta Tests New Tool to Predict Best-Performing Branded Content for Partnership Ads - Lindsey GambleAI-powered tools to predict best-performing organic branded content for Partnership Ads at Meta will enhance ad efficiency and performance.
Meta Reveals New Slate of AI Advertising Tools to Help Businesses Expand their ReachAI-powered tech for instant ad image variations
Mark Zuckerberg Confirms Llama 4 Release in Early 2025Meta is set to launch its Llama 4 models early next year, promising enhanced AI capabilities and performance.The company reported a strong Q3 2024 with significant revenue and advertising growth, largely driven by AI-enhanced tools.
Meta Tests New Tool to Predict Best-Performing Branded Content for Partnership Ads - Lindsey GambleAI-powered tools to predict best-performing organic branded content for Partnership Ads at Meta will enhance ad efficiency and performance.
Meta Reveals New Slate of AI Advertising Tools to Help Businesses Expand their ReachAI-powered tech for instant ad image variations
T-Mobile's Acquisition of DOOH Provider Vistar Media Adds to Its Ad PlatformsT-Mobile boosts its digital out-of-home strategy by acquiring Vistar Media for $600 million, enhancing its advertising capabilities.
T-Mobile Advertising Launches Retail Media Plan at NewFrontsT-Mobile announced plans for a retail media network within its locations, leveraging customer data for targeted ads and offering opportunities for third-party brands through T-Mobile Tuesdays.
T-Mobile's Acquisition of DOOH Provider Vistar Media Adds to Its Ad PlatformsT-Mobile boosts its digital out-of-home strategy by acquiring Vistar Media for $600 million, enhancing its advertising capabilities.
T-Mobile Advertising Launches Retail Media Plan at NewFrontsT-Mobile announced plans for a retail media network within its locations, leveraging customer data for targeted ads and offering opportunities for third-party brands through T-Mobile Tuesdays.
Targeting Accuracy And Precision Will Remain A Key Focus As Adsgram Evolves, Says Vadim SterlinAdsgram addresses the monetization challenges for Telegram mini-apps by providing a simple, clear, and scalable advertising solution.
Maximize Your Revenue with Sovrn's Innovative Publisher Tools and Insights | stupidDOPESovrn provides essential tools for publishers to optimize revenue and streamline operations in digital publishing.
Targeting Accuracy And Precision Will Remain A Key Focus As Adsgram Evolves, Says Vadim SterlinAdsgram addresses the monetization challenges for Telegram mini-apps by providing a simple, clear, and scalable advertising solution.
Maximize Your Revenue with Sovrn's Innovative Publisher Tools and Insights | stupidDOPESovrn provides essential tools for publishers to optimize revenue and streamline operations in digital publishing.
Lake Street Remains a Buy on Perion Network (PERI) - TipRanks.comAnalyst maintains Buy on Perion Network with target $11, reflecting confidence despite consensus Hold at $9.50.
Needham Sticks to Their Hold Rating for Perion Network (PERI) - TipRanks.comPerion Network maintained a Hold rating by Laura Martin from Needham, with a price target consensus of $9.67.
Lake Street Remains a Buy on Perion Network (PERI) - TipRanks.comAnalyst maintains Buy on Perion Network with target $11, reflecting confidence despite consensus Hold at $9.50.
Needham Sticks to Their Hold Rating for Perion Network (PERI) - TipRanks.comPerion Network maintained a Hold rating by Laura Martin from Needham, with a price target consensus of $9.67.
Industry headwinds are Amazon tailwinds: How the retail juggernaut just keeps growingAmazon benefits from retail struggles like slow growth and cookie deprecation by leveraging its retail media dominance and advanced advertising solutions.
LinkedIn Tests New Boosting Feature for Users to Amplify Organic Posts - Lindsey GambleLinkedIn is testing a new Boosting feature to enhance post visibility for users without complex ad management.
LinkedIn Broadens B2B Advertising Offerings with LinkedIn CTV Ads & LinkedIn Live Event Ads - Lindsey GambleLinkedIn introduces CTV Ads and Live Event Ads for better advertising targeting.Partnerships with NBCUniversal, iSpot, and Kantar enhance advanced audience measurement and brand lift studies.
LinkedIn Tests New Boosting Feature for Users to Amplify Organic Posts - Lindsey GambleLinkedIn is testing a new Boosting feature to enhance post visibility for users without complex ad management.
LinkedIn Broadens B2B Advertising Offerings with LinkedIn CTV Ads & LinkedIn Live Event Ads - Lindsey GambleLinkedIn introduces CTV Ads and Live Event Ads for better advertising targeting.Partnerships with NBCUniversal, iSpot, and Kantar enhance advanced audience measurement and brand lift studies.
EL PAIS COCINA is born: A section dedicated to Hispanic gastronomy in the United StatesEL PAIS COCINA aims to elevate Latin food content and engage U.S. Hispanic consumers through a collaboration with MECENAS and COCINA.
Ogury Names Lawrence Horne as Country Director UKOgury appoints Lawrence Horne as country director UK to lead operations, expand the company's footprint, and drive adoption of privacy-first targeting solutions.
First-id Partners with Webedia Spain to Expand its Cookieless Media NetworkFirst-id partners with Webedia for innovative advertising solutions.
Prisma Media Solutions Experience of the Unique Identifier Solution: First-idPrisma Media Solutions successfully implemented First-id for third-party cookie-free advertising solutions.
First-id Partners with Webedia Spain to Expand its Cookieless Media NetworkFirst-id partners with Webedia for innovative advertising solutions.
Prisma Media Solutions Experience of the Unique Identifier Solution: First-idPrisma Media Solutions successfully implemented First-id for third-party cookie-free advertising solutions.
Snap says total watch time on its TikTok competitor increased more than 125% | TechCrunchSnapchat's TikTok competitor, Spotlight, saw a significant increase in watch time, driving overall content engagement and user growth.
Boosting Revenue During Cultural Events: A New Era for Travel Marketing?Taylor Swift's Eras Tour boosts hotel revenues by over 7% on average in U.S. cities.Combining travel with events, like concerts, is a growing trend post-pandemic, creating opportunities for travel marketers to enhance visibility and capture demand.
Why Advertising on stupidDOPE is the Ultimate Power Move for Your Brand | stupidDOPEstupidDOPE provides brands with impactful advertising solutions that enhance visibility, engagement, and long-term growth.
NumberEight Announces the Launch of the First ID-less Solution Landscape MapNumberEight launches the first-ever ID-less solution landscape map to aid advertisers amid tightening privacy regulations and evolving advertising strategies.
Agencies Missing Out on Half of Super Bowl Ad Inventory by Over BlockingOutdated keyword blocklists hinder brand access to significant Super Bowl content, leading to missed opportunities.
Netmums Partners with Mantis to Deliver Brand Safety & Hyper-Targeted Contextual SolutionNetmums partnered with Mantis to enhance brand safety and targeted advertising for its parenting audience.
Agencies Missing Out on Half of Super Bowl Ad Inventory by Over BlockingOutdated keyword blocklists hinder brand access to significant Super Bowl content, leading to missed opportunities.
Netmums Partners with Mantis to Deliver Brand Safety & Hyper-Targeted Contextual SolutionNetmums partnered with Mantis to enhance brand safety and targeted advertising for its parenting audience.
T-Mobile's Acquisition of DOOH Provider Vistar Media Adds to Its Ad PlatformsT-Mobile boosts its digital out-of-home strategy by acquiring Vistar Media for $600 million, enhancing its advertising capabilities.
T-Mobile Advertising Launches Retail Media Plan at NewFrontsT-Mobile announced plans for a retail media network within its locations, leveraging customer data for targeted ads and offering opportunities for third-party brands through T-Mobile Tuesdays.
T-Mobile's Acquisition of DOOH Provider Vistar Media Adds to Its Ad PlatformsT-Mobile boosts its digital out-of-home strategy by acquiring Vistar Media for $600 million, enhancing its advertising capabilities.
T-Mobile Advertising Launches Retail Media Plan at NewFrontsT-Mobile announced plans for a retail media network within its locations, leveraging customer data for targeted ads and offering opportunities for third-party brands through T-Mobile Tuesdays.
LinkedIn Tests New Boosting Feature for Users to Amplify Organic Posts - Lindsey GambleLinkedIn is testing a new Boosting feature to enhance post visibility for users without complex ad management.
LinkedIn Broadens B2B Advertising Offerings with LinkedIn CTV Ads & LinkedIn Live Event Ads - Lindsey GambleLinkedIn introduces CTV Ads and Live Event Ads for better advertising targeting.Partnerships with NBCUniversal, iSpot, and Kantar enhance advanced audience measurement and brand lift studies.
LinkedIn Tests New Boosting Feature for Users to Amplify Organic Posts - Lindsey GambleLinkedIn is testing a new Boosting feature to enhance post visibility for users without complex ad management.
LinkedIn Broadens B2B Advertising Offerings with LinkedIn CTV Ads & LinkedIn Live Event Ads - Lindsey GambleLinkedIn introduces CTV Ads and Live Event Ads for better advertising targeting.Partnerships with NBCUniversal, iSpot, and Kantar enhance advanced audience measurement and brand lift studies.
Targeting Accuracy And Precision Will Remain A Key Focus As Adsgram Evolves, Says Vadim SterlinAdsgram addresses the monetization challenges for Telegram mini-apps by providing a simple, clear, and scalable advertising solution.
Maximize Your Revenue with Sovrn's Innovative Publisher Tools and Insights | stupidDOPESovrn provides essential tools for publishers to optimize revenue and streamline operations in digital publishing.
Targeting Accuracy And Precision Will Remain A Key Focus As Adsgram Evolves, Says Vadim SterlinAdsgram addresses the monetization challenges for Telegram mini-apps by providing a simple, clear, and scalable advertising solution.
Maximize Your Revenue with Sovrn's Innovative Publisher Tools and Insights | stupidDOPESovrn provides essential tools for publishers to optimize revenue and streamline operations in digital publishing.
Industry headwinds are Amazon tailwinds: How the retail juggernaut just keeps growingAmazon benefits from retail struggles like slow growth and cookie deprecation by leveraging its retail media dominance and advanced advertising solutions.
Mark Zuckerberg Confirms Llama 4 Release in Early 2025Meta is set to launch its Llama 4 models early next year, promising enhanced AI capabilities and performance.The company reported a strong Q3 2024 with significant revenue and advertising growth, largely driven by AI-enhanced tools.
Meta Tests New Tool to Predict Best-Performing Branded Content for Partnership Ads - Lindsey GambleAI-powered tools to predict best-performing organic branded content for Partnership Ads at Meta will enhance ad efficiency and performance.
Meta Reveals New Slate of AI Advertising Tools to Help Businesses Expand their ReachAI-powered tech for instant ad image variations
Mark Zuckerberg Confirms Llama 4 Release in Early 2025Meta is set to launch its Llama 4 models early next year, promising enhanced AI capabilities and performance.The company reported a strong Q3 2024 with significant revenue and advertising growth, largely driven by AI-enhanced tools.
Meta Tests New Tool to Predict Best-Performing Branded Content for Partnership Ads - Lindsey GambleAI-powered tools to predict best-performing organic branded content for Partnership Ads at Meta will enhance ad efficiency and performance.
Meta Reveals New Slate of AI Advertising Tools to Help Businesses Expand their ReachAI-powered tech for instant ad image variations
Lake Street Remains a Buy on Perion Network (PERI) - TipRanks.comAnalyst maintains Buy on Perion Network with target $11, reflecting confidence despite consensus Hold at $9.50.
Needham Sticks to Their Hold Rating for Perion Network (PERI) - TipRanks.comPerion Network maintained a Hold rating by Laura Martin from Needham, with a price target consensus of $9.67.
Lake Street Remains a Buy on Perion Network (PERI) - TipRanks.comAnalyst maintains Buy on Perion Network with target $11, reflecting confidence despite consensus Hold at $9.50.
Needham Sticks to Their Hold Rating for Perion Network (PERI) - TipRanks.comPerion Network maintained a Hold rating by Laura Martin from Needham, with a price target consensus of $9.67.
EL PAIS COCINA is born: A section dedicated to Hispanic gastronomy in the United StatesEL PAIS COCINA aims to elevate Latin food content and engage U.S. Hispanic consumers through a collaboration with MECENAS and COCINA.
Snap says total watch time on its TikTok competitor increased more than 125% | TechCrunchSnapchat's TikTok competitor, Spotlight, saw a significant increase in watch time, driving overall content engagement and user growth.
fromAdweek1 week agoA+E Networks Reveals New Name and Rebrands Ad Sales TeamA+E Networks has rebranded to A+E Global Media to reflect its worldwide reach and innovative content capabilities.
Ogury Names Lawrence Horne as Country Director UKOgury appoints Lawrence Horne as country director UK to lead operations, expand the company's footprint, and drive adoption of privacy-first targeting solutions.
Boosting Revenue During Cultural Events: A New Era for Travel Marketing?Taylor Swift's Eras Tour boosts hotel revenues by over 7% on average in U.S. cities.Combining travel with events, like concerts, is a growing trend post-pandemic, creating opportunities for travel marketers to enhance visibility and capture demand.
First-id Partners with Webedia Spain to Expand its Cookieless Media NetworkFirst-id partners with Webedia for innovative advertising solutions.
Prisma Media Solutions Experience of the Unique Identifier Solution: First-idPrisma Media Solutions successfully implemented First-id for third-party cookie-free advertising solutions.
First-id Partners with Webedia Spain to Expand its Cookieless Media NetworkFirst-id partners with Webedia for innovative advertising solutions.
Prisma Media Solutions Experience of the Unique Identifier Solution: First-idPrisma Media Solutions successfully implemented First-id for third-party cookie-free advertising solutions.