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#meta
from analyticsindiamag.com
2 weeks ago
Artificial intelligence

Mark Zuckerberg Confirms Llama 4 Release in Early 2025

Meta is set to launch its Llama 4 models early next year, promising enhanced AI capabilities and performance.
The company reported a strong Q3 2024 with significant revenue and advertising growth, largely driven by AI-enhanced tools.

Meta Reveals New Slate of AI Advertising Tools to Help Businesses Expand their Reach

AI-powered tech for instant ad image variations

Meta Tests New Tool to Predict Best-Performing Branded Content for Partnership Ads - Lindsey Gamble

AI-powered tools to predict best-performing organic branded content for Partnership Ads at Meta will enhance ad efficiency and performance.

Mark Zuckerberg Confirms Llama 4 Release in Early 2025

Meta is set to launch its Llama 4 models early next year, promising enhanced AI capabilities and performance.
The company reported a strong Q3 2024 with significant revenue and advertising growth, largely driven by AI-enhanced tools.

Meta Reveals New Slate of AI Advertising Tools to Help Businesses Expand their Reach

AI-powered tech for instant ad image variations

Meta Tests New Tool to Predict Best-Performing Branded Content for Partnership Ads - Lindsey Gamble

AI-powered tools to predict best-performing organic branded content for Partnership Ads at Meta will enhance ad efficiency and performance.
moremeta

Netmums Partners with Mantis to Deliver Brand Safety & Hyper-Targeted Contextual Solution

Netmums partnered with Mantis to enhance brand safety and targeted advertising for its parenting audience.

EL PAIS COCINA is born: A section dedicated to Hispanic gastronomy in the United States

EL PAIS COCINA aims to elevate Latin food content and engage U.S. Hispanic consumers through a collaboration with MECENAS and COCINA.

Needham Sticks to Their Hold Rating for Perion Network (PERI) - TipRanks.com

Perion Network maintained a Hold rating by Laura Martin from Needham, with a price target consensus of $9.67.
#retail-media

Industry headwinds are Amazon tailwinds: How the retail juggernaut just keeps growing

Amazon benefits from retail struggles like slow growth and cookie deprecation by leveraging its retail media dominance and advanced advertising solutions.

T-Mobile Advertising Launches Retail Media Plan at NewFronts

T-Mobile announced plans for a retail media network within its locations, leveraging customer data for targeted ads and offering opportunities for third-party brands through T-Mobile Tuesdays.

Industry headwinds are Amazon tailwinds: How the retail juggernaut just keeps growing

Amazon benefits from retail struggles like slow growth and cookie deprecation by leveraging its retail media dominance and advanced advertising solutions.

T-Mobile Advertising Launches Retail Media Plan at NewFronts

T-Mobile announced plans for a retail media network within its locations, leveraging customer data for targeted ads and offering opportunities for third-party brands through T-Mobile Tuesdays.
moreretail-media

Ogury Names Lawrence Horne as Country Director UK

Ogury appoints Lawrence Horne as country director UK to lead operations, expand the company's footprint, and drive adoption of privacy-first targeting solutions.

Snap says total watch time on its TikTok competitor increased more than 125% | TechCrunch

Snapchat's TikTok competitor, Spotlight, saw a significant increase in watch time, driving overall content engagement and user growth.

Boosting Revenue During Cultural Events: A New Era for Travel Marketing?

Taylor Swift's Eras Tour boosts hotel revenues by over 7% on average in U.S. cities.
Combining travel with events, like concerts, is a growing trend post-pandemic, creating opportunities for travel marketers to enhance visibility and capture demand.

LinkedIn Broadens B2B Advertising Offerings with LinkedIn CTV Ads & LinkedIn Live Event Ads - Lindsey Gamble

LinkedIn introduces CTV Ads and Live Event Ads for better advertising targeting.
Partnerships with NBCUniversal, iSpot, and Kantar enhance advanced audience measurement and brand lift studies.
#first-id

Prisma Media Solutions Experience of the Unique Identifier Solution: First-id

Prisma Media Solutions successfully implemented First-id for third-party cookie-free advertising solutions.

First-id Partners with Webedia Spain to Expand its Cookieless Media Network

First-id partners with Webedia for innovative advertising solutions.

Prisma Media Solutions Experience of the Unique Identifier Solution: First-id

Prisma Media Solutions successfully implemented First-id for third-party cookie-free advertising solutions.

First-id Partners with Webedia Spain to Expand its Cookieless Media Network

First-id partners with Webedia for innovative advertising solutions.
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