Industry headwinds are Amazon tailwinds: How the retail juggernaut just keeps growing
Amazon benefits from retail struggles like slow growth and cookie deprecation by leveraging its retail media dominance and advanced advertising solutions.
T-Mobile Advertising Launches Retail Media Plan at NewFronts
T-Mobile announced plans for a retail media network within its locations, leveraging customer data for targeted ads and offering opportunities for third-party brands through T-Mobile Tuesdays.
Industry headwinds are Amazon tailwinds: How the retail juggernaut just keeps growing
Amazon benefits from retail struggles like slow growth and cookie deprecation by leveraging its retail media dominance and advanced advertising solutions.
T-Mobile Advertising Launches Retail Media Plan at NewFronts
T-Mobile announced plans for a retail media network within its locations, leveraging customer data for targeted ads and offering opportunities for third-party brands through T-Mobile Tuesdays.
Ogury appoints Lawrence Horne as country director UK to lead operations, expand the company's footprint, and drive adoption of privacy-first targeting solutions.
Snap says total watch time on its TikTok competitor increased more than 125% | TechCrunch
Snapchat's TikTok competitor, Spotlight, saw a significant increase in watch time, driving overall content engagement and user growth.
Boosting Revenue During Cultural Events: A New Era for Travel Marketing?
Taylor Swift's Eras Tour boosts hotel revenues by over 7% on average in U.S. cities.
Combining travel with events, like concerts, is a growing trend post-pandemic, creating opportunities for travel marketers to enhance visibility and capture demand.
LinkedIn Broadens B2B Advertising Offerings with LinkedIn CTV Ads & LinkedIn Live Event Ads - Lindsey Gamble
LinkedIn introduces CTV Ads and Live Event Ads for better advertising targeting.
Partnerships with NBCUniversal, iSpot, and Kantar enhance advanced audience measurement and brand lift studies.