Betting on a celebrity is risky business. 2024 proved it.Aligning a brand with a celebrity can lead to significant reputational risk, as seen with high-profile scandals in 2024.
Tulip Siddiq resigns as Treasury minister over alleged Bangladeshi financial linksTulip Siddiq resigned as Treasury minister amid concerns over her family's ties to the ousted Bangladeshi government.
What Is Reputational Risk? Definition, Types, and Strategies (2024) - ShopifyReputational risk can erase years of brand goodwill in an instant due to negative public perception.