"If you are a CEO who remembers the good old days when you got away with things, now you need to know that those days are over,"
"a striking visual act,"
"Visuals are more powerful than just reading about something,"
"You can go online and read about something that can be bad, but actually seeing a big person reach out in front of a small person to intercept the hat that was being sent to the small person, seeing that has a much stronger effect than reading about it."
Smartphones carried by audiences act as de facto body cameras for CEOs, continuously recording public behavior. Viral videos of executives can spread globally within hours, driven by social-media algorithms that prioritize striking visuals. Visual footage provokes stronger emotional responses than written reports and can cement public judgment quickly. Boards face increased reputational risk from executives' offstage conduct and can no longer control the narrative once footage circulates. Corporate governance must treat public appearances as potential liability, enforce conduct standards, and prepare rapid response and oversight mechanisms to mitigate lasting brand damage.
Read at Fortune
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