"Their agents claim it can increase their clients' profile and show off their human side. Bronagh Monahan, cofounder of Mon Rae Management, which specialises in representing YouTubers, said: These things are generally for charity so there's a nice halo effect for appearing. It's the taking part that counts. If you get something wrong, it shows you are fallible which makes you popular."
"Don't believe it, says the Guardian's sketch writer John Crace, who is still traumatised by spelling mozzarella wrong on Celebrity University Challenge. I still get humiliated on a regular basis by my family reminding me of Mozzarellagate, he said. Crace's tip to anyone tempted to appear on such quizzes is: don't. Unless you are exceptionally clever you are likely to make a fool of yourself, he said. The producers are hoping you make an arse of yourself as that makes the best TV."
High-profile celebrities have made glaring mistakes on quiz shows, provoking social media storms and enduring mockery. Monty Panesar, David Lammy and Amanda Henderson each supplied notable incorrect answers that were later used to taunt them. Steve Smith and Robert Jenrick revived past gaffes for ridicule and political point-scoring. Amanda Henderson's response prompted Greta Thunberg to temporarily change her Twitter name to Sharon. Celebrity quiz appearances can produce lasting reputational damage. Agents argue that such appearances raise client profiles, benefit charity, and humanize participants by showing fallibility. Industry commentators warn that producers favor moments of humiliation because they make compelling television.
Read at www.theguardian.com
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