#celebrity-appearances

#celebrity-appearances

Their agents claim it can increase their clients' profile and show off their human side. Bronagh Monahan, cofounder of Mon Rae Management, which specialises in representing YouTubers, said: These things are generally for charity so there's a nice halo effect for appearing. It's the taking part that counts. If you get something wrong, it shows you are fallible which makes you popular.

Dreamforce is, by this point, a bona fide tradition in San Francisco. Tens of thousands of people flock to South of Market each autumn to don lanyards, strap on winning smiles and plunge into a branding extravaganza. For three days, the Moscone Center, the Metreon mall and an entire block of Howard Street are remade in Salesforce's image. The tech conference also draws a mass of journalists like me, hoping to see how CEO Marc Benioff and his guests will peddle their new tools and technologies.

There are celebrity-studded Spotlights aplenty: Rose Byrne in If I Had Legs I'd Kick You; Tonatiuh in Kiss of the Spiderwoman; Zoey Deutch in Richard Linklater's Nouvelle Vague; former Bay Area resident Eva Victor in Sorry, Baby; Joel Edgerton, star of the Sundance fave Train Dreams; and the unforgettable Jessie Buckley from Hamnet, the fest's opener that's guaranteed to not leave one dry eye in the house.