The 2025 IAB NewFronts brought a futuristic vibe with engaging presentations from top digital video companies and celebrity performances. Celebrities like the Jonas Brothers and 50 Cent added excitement to the event, with 50 Cent unveiling his own channel on LG. Additionally, Revry, known for its Broadway flair, surprised the audience by including a musical spoof that delighted attendees. ADWEEK reporters covered it all, showcasing the innovative marketing and tech trends that emerged throughout the week.
During the LG Ad Solutions NewFronts, the company announced that it recently launched the 50 Cent Action Channel on LG Channels, which will be curated by Curtis "50 Cent" Jackson himself.
Revry is justly famed for regularly serving Broadway flair on the IAB Main Stage, but this year, they almost disappointed; fortunately, he changed his tune midway through.
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