"From league-run press events to invitation-only gatherings in San Francisco, the jam-packed week draws athletes, entertainers and executives together in the days leading up the league's championship game. Early programming sets the stage for nights headlined by figures such as Shaquille O'Neal and Dave Chappelle along with a variety of performances spread out through San Francisco by Kehlani, Post Malone and Calvin Harris."
"Here is a day-by-day look at how each day takes shape starting Feb. 4: Wednesday, Feb. 4: Power brunch and early arrivals Super Bowl week begins with events centered on leadership, media and behind-the-scenes influence. The day's marquee event is the Sports Power Brunch: Celebrating the Most Powerful Women in Sports with attendees including Becky Hammon, Maria Taylor and Elle Duncan at the Four Seasons Hotel San Francisco. The invitation-only gathering brings together executives, broadcasters and athletes for panels and honors spotlighting women shaping the sports industry."
Super Bowl week unfolds across several days in the Bay Area, combining sports, music, media and celebrity appearances that culminate with the championship game. League-run press events and invitation-only gatherings bring athletes, entertainers and executives together in the days before the game. Early programming leads into nights headlined by figures such as Shaquille O'Neal and Dave Chappelle, with performances in San Francisco by Kehlani, Post Malone and Calvin Harris. High-profile stops like the Sports Illustrated celebration tied to Travis Kelce and George Kittle emphasize the celebrity-driven stretch of the week. Fan-focused experiences and game-day activations take over as the week reaches its finale.
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