"From league-run press events to invitation-only gatherings in San Francisco, the jam-packed week draws athletes, entertainers and executives together in the days leading up the league's championship game. Early programming sets the stage for nights headlined by figures such as Shaquille O'Neal and Dave Chappelle along with a variety of performances spread out through San Francisco by Kehlani, Post Malone and Calvin Harris."
"Wednesday, Feb. 4: Power brunch and early arrivals Super Bowl week begins with events centered on leadership, media and behind-the-scenes influence. The day's marquee event is the Sports Power Brunch: Celebrating the Most Powerful Women in Sports with attendees including Becky Hammon, Maria Taylor and Elle Duncan at the Four Seasons Hotel San Francisco. The invitation-only gathering brings together executives, broadcasters and athletes for panels and honors spotlighting women shaping the sports industry."
Super Bowl week in the Bay Area unfolds over several days with league-run programming, invitation-only gatherings and public concerts leading to the championship game. Early events draw executives, broadcasters, athletes and entertainers for panels, honors and media appearances. Nights feature headliners such as Shaquille O'Neal and Dave Chappelle and performances by Kehlani, Post Malone and Calvin Harris. Thursday includes media events for halftime and pregame performers including Bad Bunny, Charlie Puth, Brandi Carlile and Coco Jones. High-profile celebrations tied to figures like Travis Kelce and George Kittle amplify the celebrity-driven buildup before fan-focused experiences on game day.
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