#purpose

#purpose

Participants who started out with higher levels of well-being also tended to have higher levels of cognitive function. When participants experienced declines in well-being, they showed similarly-sized declines in cognition.

True purpose starts with what lights you up, not what serves others. Selfish purpose often leads to the most authentic generosity.

In the market for goods and services, consumers of all ages are more likely to support brands with purpose built on sustainability, fair prices, good business practices, and positive contributions to society. People are willing to pay more for these products and services, and their willingness to engage with these brands over others increases each year.

A 2016 MIT Sloan Management Review study found that leaders play a decisive role in either cultivating or destroying meaningful work.

Many businesses and leaders feel they should serve every interested person, but not every client fits your business. Keeping your 'why' front of mind helps attract aligned clients.

The middle brother, embodying balance, found joy in the journey itself rather than focusing solely on the endpoint, realizing fulfillment lies in the process.