The article discusses the prevalence of global issues such as climate change, violence, and societal breakdowns, emphasizing the growing need for purpose in response. The author argues that as the world's problems escalate, so does the demand for purpose-driven initiatives, both in consumer habits and workplace expectations. Consumers favor brands that prioritize sustainability and ethical practices, leading businesses to invest more in these areas. The article posits that necessity directly influences demand and supply, particularly in the labor market, as individuals seek meaningful employment with purpose-driven companies.
In the market for goods and services, consumers of all ages are more likely to support brands with purpose built on sustainability, fair prices, good business practices, and positive contributions to society. People are willing to pay more for these products and services, and their willingness to engage with these brands over others increases each year.
As the situation gets worse, the demand for purpose increases and the supply of purpose is likely to increase along with it.
As your Econ 101 professor surely explained, necessity drives demand, and demand drives supply.
Over the years, what this business has taught me is that every time the world gets worse, the need for purpose gets stronger.
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