fromExchangewire4 weeks agoThe Stack: Major Headlines in Ad tech & Digital MediaThe UK government is attempting to defuse a growing row with Apple over its controversial demand to bypass the company's end-to-end encryption to access customer data.Digital life
Online marketingfromDigiday1 month agoGoogle's latest core update leaves publishers rattled, but its consequences are still to be determinedThe recent Google core update significantly impacted publisher search traffic, causing notable fluctuations and challenges in rankings.
Digital lifefromDigiday1 month agoMedia Briefing: AI is the new middleman, and it's coming for the browserAI browsers may further reduce referral traffic, prompting publishers to adapt revenue strategies.
Artificial intelligencefromWIRED3 months agoWith AI Mode, Google Search Is About to Get Even ChattierAI search tools may reduce overall visitor numbers but increase the quality of traffic to promotional sites.Publishers face existential threats as AI evolves; partnerships could offer solutions for monetization.