fromDigiday
6 hours agoMedia Buying Briefing: Marketers are wary of civil unrest at this year's World Cup
Next weekend, the Super Bowl and opening ceremonies of the Winter Olympics will kick off a packed season for live sports. Advertisers and media buyers have been investing in these big-ticket events since last summer. But some marketers are thinking beyond February, to June - and amending their contingency plans should political events in the U.S. derail this summer's soccer World Cup.
Soccer (FIFA)











